Welcome to Saudi Arabia

Largely unexplored by international visitors, Saudi represents the final frontier in travel. A land rich in culture, heritage, adventure and unrivalled hospitality, Saudi is a study in contrasts. From Al Jouf in the north to Jazan in the south, you’ll find arid deserts and lush valleys, clear seas and rugged mountains, ancient archaeological sites and modern architecture, haute cuisine and street food.

Saudi offers awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain, making the Kingdom worthy of a spot on any outdoor enthusiast’s bucket list. Whether you are sailing the crystalline waters of the Saudi Red Sea, exploring one of the country’s many national parks or hiking through the green hills of Al Baha, Saudi will surprise and delight you with a wealth of natural treasures. From seas teeming with exotic fish, rare marine animals and thriving corals to lush oases, verdant farmlands and even desert areas, rich with life and raw natural beauty, Saudi is a kaleidoscope of unique natural experiences.

Experience a land where the past comes to life. From the labyrinthine streets of ancient cities to the intricate rock carvings of early civilizations, the Kingdom’s rich history is written large across the landscape. When you explore the ancient ruins and rock-carven tombs of Nabatean Hegra or walk the narrow winding streets of Al-Turaif, surrounded by beautiful Najd architecture, you are opening a doorway into Saudi’s rich and fascinating history.

Since the days of antiquity, Saudi has occupied a pivotal position at the crossroads of Asia, Africa and Europe. Today, there are more than 11,000 archaeological sites throughout the Kingdom, telling the story of civilizations that lived over the years. The Kingdom of Saudi Arabia is proud to have six UNESCO World Heritage Sites.

Traditional Saudi cuisines use fragrant spices and the freshest of local ingredients inspired by the trading heritage of the country. The different types of food are largely tied to the terrain, with many traditional dishes reflecting the ancient trade caravans and nomadic lifestyles of desert dwellers. To this day, while dates and aromatic coffee are central to the culture of hospitality, there is a diversity and richness to cuisines across different regions to be explored.